Successful strategic re-orientation: lessons from Cadbury's experience: An interview with Todd Stitzer, Chief Executive of Cadbury

Author: O'Regan Nicholas   Ghobadian Abby  

Publisher: Emerald Group Publishing Ltd

ISSN: 1755-425X

Source: Journal of Strategy and Management, Vol.2, Iss.4, 2009-10, pp. : 405-412

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