Revitalising an oil giant: An interview with Dr Tony Hayward, Chief Executive of BP

ISSN： 1755-425X

Source： Journal of Strategy and Management, Vol.3, Iss.2, 2010-01, pp. : 174-183

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Abstract

Purpose ‐ The purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company. Design/methodology/approach ‐ The paper is based on semi-structured interview with the Chief Executive of BP, Dr Tony Hayward. Dr Hayward has introduced his "Forward Agenda" with the aim of turning BP into a more efficient and simpler organisation to achieve operational efficiency. Findings ‐ The paper sheds light on ingredients of successful transformation, key elements of growth, strategy implementation, and the link between corporate responsibility and strategy. Practical implications ‐ The paper presents views of a successful chief executive of a FTSE 100 company. It provides an insight on how strategy is made and executed. Originality/value ‐ The paper bridges the gap between theory and practice. It provides a practical view and demonstrates how a leading chief executive thinks about key strategic issues.