BSkyB transformation from a new loss-making venture to a successful organisation: Case study and interview with Jeremy Darroch, Chief Executive of British Sky Broadcasting Group Plc

Author: O'Regan Nicholas   Ghobadian Abby  

Publisher: Emerald Group Publishing Ltd

ISSN: 1755-425X

Source: Journal of Strategy and Management, Vol.4, Iss.2, 2011-05, pp. : 180-190

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