Virtual agents in e-commerce: representational characteristics for seniors

Author: Chattaraman Veena   Kwon Wi-Suk   Gilbert Juan E.   Shim Soo In  

Publisher: Emerald Group Publishing Ltd

ISSN: 2040-7122

Source: Journal of Research in Interactive Marketing, Vol.5, Iss.4, 2011-10, pp. : 276-297

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Abstract