Measuring intangible effects of m-coupon campaigns on non-redeemers

Author： Banerjee Syagnik   Poddar Amit   Yancey Scott   McDowell Danielle  

Publisher： Emerald Group Publishing Ltd

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.5, Iss.4, 2011-10, pp. : 258-275

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