Consumer adoption of social networking sites: implications for theory and practice

Author： Lorenzo-Romero Carlota   Constantinides Efthymios   Alarcón-del-Amo María-del-Carmen  

Publisher： Emerald Group Publishing Ltd

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.5, Iss.2-3, 2011-06, pp. : 170-188

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