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Journal of Research in Interactive Marketing, Vol. 7, Iss. 1, 2013-03 ,pp. : 57-77

Emerald Group Publishing Ltd

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Effects of Product-Specific Word-of-Mouth Communication on Product Category Involvement

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Marketing Letters, Vol. 7, Iss. 2, 1996-03 ,pp. : 187-199

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The effect of online and offline word-of-mouth on new product diffusion

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Journal of Strategic Marketing, Vol. 22, Iss. 2, 2014-02 ,pp. : 177-189

Routledge Ltd

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Conceptualising electronic word of mouth activity: An input-process-output perspective

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Word-of-mouth communication in the service marketplace

By Mangold W Glynn   Miller Fred   Brockway Gary R  

Journal of Services Marketing, Vol. 13, Iss. 1, 1999-01 ,pp. : 73-89

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