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Author: Yoo Jungmin Kim Minjeong
Publisher: Emerald Group Publishing Ltd
ISSN: 2040-7122
Source: Journal of Research in Interactive Marketing, Vol.6, Iss.1, 2012-03, pp. : 59-72
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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Hits and Misses: Herd Behavior and Online Product Popularity
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Marketing Letters, Vol. 7, Iss. 4, 1996-10 ,pp. :