Consumer adoption of online collaborative customer co-design

Author： Son Jihyeong   Sadachar Amrut   Manchiraju Srikant   Fiore Ann Marie   Niehm Linda S.  

Publisher： Emerald Group Publishing Ltd

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.6, Iss.3, 2012-08, pp. : 180-197

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