Protecting from brand burn during times of crisis: Mumbai 26/11: a case of the Taj Mahal Palace and Tower Hotel

Author: Balakrishnan Melodena Stephens  

Publisher: Emerald Group Publishing Ltd

ISSN: 2040-8269

Source: Management Research Review, Vol.34, Iss.12, 2011-11, pp. : 1309-1334

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Abstract