Author: Higgins S.H.
Publisher: Springer Publishing Company
ISSN: 0167-4544
Source: Journal of Business Ethics, Vol.15, Iss.4, 1996-04, pp. : 475-485
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Strategic management of grey marketing
By Lee Khai S. Lim Guan H. Tan Soo J.
Journal of Strategic Marketing, Vol. 8, Iss. 1, 2000-03 ,pp. :
Modeling strategic management for cause-related marketing
By Tsai Shu-Pei
Marketing Intelligence & Planning, Vol. 27, Iss. 5, 2009-07 ,pp. :