Corporate motive and fit in cause related marketing

By Moosmayer Dirk C.   Fuljahn Alexandre  

Journal of Product and Brand Management, Vol. 22, Iss. 3, 2013-05 ,pp. : 200-207

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR

By Sheikh Sana-ur-Rehman   Beise-Zee Rian  

Journal of Consumer Marketing, Vol. 28, Iss. 1, 2011-01 ,pp. : 27-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Impacts of a Thai cause-related marketing program on corporate image

By Chattananon Apisit   Lawley Meredith   Supparerkchaisakul Numchai   Leelayouthayothin Lackana  

International Journal of Emerging Markets, Vol. 3, Iss. 4, 2008-09 ,pp. : 348-363

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Beyond Philanthropy: Community Enterprise as a Basis for Corporate Citizenship

By Tracey Paul  

Journal of Business Ethics, Vol. 58, Iss. 4, 2005-06 ,pp. : 327-344

Springer Publishing Company

Access to resources Recommend Favorite

Global Corporate Philanthropy – Marketing Beyond the Call of Duty?

By Collins Marylyn  

European Journal of Marketing, Vol. 27, Iss. 2, 1993-03 ,pp. : 46-58

Emerald Group Publishing Ltd

Access to resources Recommend Favorite