Creating the Customer: The Influence of Advertising on Consumer Market Segments – Evidence and Ethics

Author： Nairn A.  

Publisher： Springer Publishing Company

ISSN： 0167-4544

Source： Journal of Business Ethics, Vol.42, Iss.1, 2003-01, pp. : 83-100

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Chinese consumer market segments for foreign apparel products

By Dickson Marsha A   Lennon Sharron J   Montalto Catherine P   Shen Dong   Zhang Li  

Journal of Consumer Marketing, Vol. 21, Iss. 5, 2004-05 ,pp. : 301-317

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer Ethics: An Assessment of Individual Behavior in the Market Place

By Fullerton S.   Kerch K.B.   Dodge H.R.  

Journal of Business Ethics, Vol. 15, Iss. 7, 1996-07 ,pp. : 805-814

Springer Publishing Company

Access to resources Recommend Favorite

To have or not to have? Ethics and regulation of direct to consumer advertising of prescription medicines

By Hoek Janet   Gendall Philip  

Journal of Marketing Communications, Vol. 8, Iss. 2, 2002-06 ,pp. : 71-85

Routledge Ltd

Access to resources Recommend Favorite

Direct-to-consumer prescription drug advertising: concerns and evidence on consumers' benefit

By Shin Jaeun   Moon Sangho  

Journal of Consumer Marketing, Vol. 22, Iss. 7, 2005-12 ,pp. : 397-403

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Hospital Advertising: The Influence of Perceptual and Demographic Factors on Consumer Dispositions

By Andaleeb Syed Saad  

Journal of Services Marketing, Vol. 8, Iss. 1, 1994-01 ,pp. : 48-59

Emerald Group Publishing Ltd

Access to resources Recommend Favorite