Service characteristics as moderators of the entry mode choice: empirical evidence in the hotel industry

Author: Villar Cristina   Pla-Barber José   León-Darder Fidel  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.32, Iss.7, 2012-05, pp. : 1137-1148

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Abstract