A CROSS-CULTURAL COMPARISON OF CONSUMER ATTITUDES TOWARD CAUSE-RELATED MARKETING

ISSN： 1524-5004

Source： Social Marketing Quarterly, Vol.9, Iss.2, 2003-04, pp. : 3-16

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Toward effective use of cause-related marketing alliances

By Till Brian D. Nowak Linda I.

Journal of Product and Brand Management, Vol. 9, Iss. 7, 2000-12 ,pp. : 472-484

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effects of materialism and religious values on attitudes towards cause-related marketing

By Erdoğan B. Zafer Torun Tolga Gönüllüoğlu Sevgi

Social Business, Vol. 4, Iss. 2, 2014-0 ,pp. : 153-168

Westburn Publishers Ltd

Access to resources Recommend Favorite

Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion

By Westberg Kate Pope Nigel

Journal of Marketing Communications, Vol. 20, Iss. 6, 2014-11 ,pp. : 419-437

Routledge Ltd

Access to resources Recommend Favorite

Decomposition of cross-country differences in consumer attitudes toward marketing

By Cui Geng Lui Hon-Kwong Chan Tsang-Sing Joy Annamma

Journal of Consumer Marketing, Vol. 29, Iss. 3, 2012-04 ,pp. : 214-224

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The meaning and uses of cause-related marketing

By Ikiebey Godson Omovbude Rita Shogbanmu Segun Otubanjo Olutayo

The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. : 383-400

Westburn Publishers Ltd

Access to resources Recommend Favorite