The effect of marketing knowledge management on organizational performance: An empirical investigation of the telecommunications organizations in Jordan

By Akroush Mamoun N.   Al-Mohammad Samer M.  

International Journal of Emerging Markets, Vol. 5, Iss. 1, 2010-01 ,pp. : 38-77

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs

By O'Cass Aron   Ngo Liem Viet   Siahtiri Vida  

Journal of Strategic Marketing, Vol. 20, Iss. 6, 2012-10 ,pp. : 463-481

Routledge Ltd

Access to resources Recommend Favorite

Examining the Effect of Certain Customs and Administrative Procedures on Trade

By  

SourceOECD Industry, Services & Trade, Vol. 2009, Iss. 2, 2009-01 ,pp. : 58-91

OECD Publishing

Access to resources Recommend Favorite

The Role of Formative Research in a Mass Media Social Marketing Campaign

By Eitel Tricia   Delaney Barbara  

Social Marketing Quarterly, Vol. 10, Iss. 2, 2004-04 ,pp. : 28-33

Routledge Ltd

Access to resources Recommend Favorite

Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources

By Williams Sunyna S.   Koepke Christopher P.  

Journal of Consumer Marketing, Vol. 23, Iss. 6, 2006-10 ,pp. : 351-356

Emerald Group Publishing Ltd

Access to resources Recommend Favorite