Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for Their Preteen Daughters in a Primarily Rural Area

Author： Cates Joan   Shafer Autumn   Diehl Sandra   Deal Allison  

Publisher： Routledge Ltd

ISSN： 1524-5004

Source： Social Marketing Quarterly, Vol.17, Iss.1, 2011-03, pp. : 4-26

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