Studying the influence of e-CRM on web-based brand personality - the case of Mellat Bank

Author： Shahin Arash   Gharibpoor Mahshid   Teymouri Shirin   Iraj Elham Bagheri  

Publisher： Inderscience Publishers

ISSN： 1746-0972

Source： International Journal of Business Information Systems, Vol.13, Iss.4, 2013-07, pp. : 453-470

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Classifying and selecting e-CRM applications: an analysis-based proposal

By Adebanjo Dotun  

Management Decision, Vol. 41, Iss. 6, 2003-08 ,pp. : 570-577

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

ECRM and customers: a case of Askari Commercial Bank, Pakistan

By Ahmad Muhammad Shakil   Rashid Shahid   Ehtisham-Ul-Mujeeb  

Business Strategy Series, Vol. 13, Iss. 6, 2012-11 ,pp. : 323-330

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

E-CRM Web service attributes as determinants of customer satisfaction with retail Web sites

By Feinberg Richard   Kadam Rajesh  

International Journal of Service Industry Management, Vol. 13, Iss. 5, 2002-10 ,pp. : 432-451

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of loyalty with e-CRM software and e-services

By Taylor Steven A   Hunter Gary L  

International Journal of Service Industry Management, Vol. 13, Iss. 5, 2002-10 ,pp. : 452-474

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Ubiquitous organization: organizational design for e-CRM

By Kotorov Radoslav P  

Business Process Management Journal, Vol. 8, Iss. 3, 2002-06 ,pp. : 218-232

Emerald Group Publishing Ltd

Access to resources Recommend Favorite