Uncertainty and risk: purchase intentions of new and expectant adopting parents

Author: Way Danielle   Meyers Yuvay Jeanine  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.14, Iss.1, 2013-03, pp. : 79-88

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Abstract