A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model

Author: Hsieh Ming-Yuan  

Publisher: Inderscience Publishers

ISSN: 1750-0664

Source: International Journal of Electronic Customer Relationship Management, Vol.6, Iss.3-4, 2012-02, pp. : 323-341

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