Internationalisation of sports teams brands: the consumers' perspective

Author： Giroux Marilyn  

Publisher： Inderscience Publishers

ISSN： 1753-3627

Source： International Journal of Business and Globalisation, Vol.11, Iss.1, 2013-07, pp. : 1-18

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

National expansion of British regional brands: parallels with internationalisation

By Lewis Chris   Stubbs Sara  

Journal of Product and Brand Management, Vol. 8, Iss. 5, 1999-05 ,pp. : 369-386

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brands without boundaries - The internationalisation of the designer retailer's brand

By Moore Christopher M   Fernie John   Burt Steve  

European Journal of Marketing, Vol. 34, Iss. 8, 2000-08 ,pp. : 919-937

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Internationalisation strategy of iconic Malaysian high fashion brands

By Loo Benaliza Kuang-Ying   Hackley Chris  

Qualitative Market Research: An International Journal, Vol. 16, Iss. 4, 2013-08 ,pp. : 406-420

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How consumers evaluate store brands

By Dick Alan   Jain Arun   Richardson Paul  

Journal of Product and Brand Management, Vol. 5, Iss. 2, 1996-02 ,pp. : 19-28

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

New consumers need new brands

By Burnett John   Hutton R. Bruce  

Journal of Product and Brand Management, Vol. 16, Iss. 5, 2007-08 ,pp. : 342-347

Emerald Group Publishing Ltd

Access to resources Recommend Favorite