How consumers evaluate store brands

By Dick Alan   Jain Arun   Richardson Paul  

Pricing Strategy and Practice, Vol. 5, Iss. 1, 1997-01 ,pp. : 18-24

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How store brands build retailer brand image

By Kremer Florence   Viot Catherine  

International Journal of Retail & Distribution Management, Vol. 40, Iss. 7, 2012-06 ,pp. : 528-543

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Factors influencing the price premiums that consumers pay for national brands over store brands

By Sethuraman Raj   Cole Catherine  

Journal of Product and Brand Management, Vol. 8, Iss. 4, 1999-04 ,pp. : 340-351

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How do consumers evaluate Internet retail service quality?

By Trocchia Philip J   Janda Swinder  

Journal of Services Marketing, Vol. 17, Iss. 3, 2003-06 ,pp. : 243-253

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer perceptions of store brands versus national brands

By Wulf Kristof De   Odekerken-Schröder Gaby   Goedertier Frank   Van Ossel Gino  

Journal of Consumer Marketing, Vol. 22, Iss. 4, 2005-04 ,pp. : 223-232

Emerald Group Publishing Ltd

Access to resources Recommend Favorite