My place is not your place - different place brand knowledge by different target groups

By Zenker Sebastian   Beckmann Suzanne C.  

Journal of Place Management and Development, Vol. 6, Iss. 1, 2013-03 ,pp. : 6-17

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

My Place, Your Place, Our Place: Education for the Neighborhood and the World

By Ross Glenda J   Popova Diana   Ubben Gerald C   Norris Cynthia  

Managerial Law, Vol. 47, Iss. 3-4, 2005-03 ,pp. : 51-59

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How companies from developing and emerging countries can leverage their brand equity in terms of place branding

By Herstein Ram   Berger Ron   Jaffe Eugene D.  

Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, Vol. 24, Iss. 4, 2014-08 ,pp. : 293-305

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

MY DAY

By  

London Business School Review, Vol. 26, Iss. 2, 2015-06 ,pp. : 58-58

John Wiley & Sons Inc

Access to resources Recommend Favorite

The essential brand persona: storytelling and branding

By Herskovitz Stephen   Crystal Malcolm  

Journal of Business Strategy, Vol. 31, Iss. 3, 2010-01 ,pp. : 21-28

Emerald Group Publishing Ltd

Access to resources Recommend Favorite