Data-driven services marketing in a connected world

Author： Kumar V.   Chattaraman Veena   Neghina Carmen   Skiera Bernd   Aksoy Lerzan   Buoye Alexander   Henseler Joerg  

Publisher： Emerald Group Publishing Ltd

ISSN： 1757-5818

Source： Journal of Service Management, Vol.24, Iss.3, 2013-06, pp. : 330-352

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