Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board

Author: Wilson Jonathan A.J.   Belk Russell W.   Bamossy Gary J.   Sandikci Özlem   Kartajaya Hermawan   Sobh Rana   Liu Jonathan   Scott Linda  

Publisher: Emerald Group Publishing Ltd

ISSN: 1759-0833

Source: Journal of Islamic Marketing, Vol.4, Iss.1, 2013-03, pp. : 22-50

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Abstract