"Lose 30?lbs in 30 days": Assigning responsibility for deceptive advertising of weight-loss products

Author: Pirsch Julie A.   Grau Stacy Landreth   Polonsky Michael Jay  

Publisher: Emerald Group Publishing Ltd

ISSN: 2042-6763

Source: Journal of Social Marketing, Vol.3, Iss.1, 2013-02, pp. : 56-77

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Abstract