Consumer hopefulness: construct, relevance to internet marketing, antecedents and consequences

Author： MacInnis Deborah J.   Mello Gustavo de   Patrick Vanessa M.  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.1, Iss.2, 2004-05, pp. : 174-195

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