Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing: an Asia Pacific marketing perspective

Author: Xia Yang   Ahmed Zafar U.   Stone Susan   Wei Chua Su   Eng Chong Lin   Lian Ho Li  

Publisher: Inderscience Publishers

ISSN: 1477-5212

Source: International Journal of Internet Marketing and Advertising, Vol.4, Iss.2-3, 2008-02, pp. : 156-178

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Abstract