The cross-national comparison of website feature preferences: a practical approach

Author： Blake Brian F.   Shamatta Cristina   Neuendorf Kimberly A.   Hamilton Rhiannon L.  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.5, Iss.3, 2009-06, pp. : 145-165

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