A critical evaluation of strategic market entry theories and practices: the case of Hewlett-Packard

Author: Vrontis Demetris   Thrassou Alkis   Wei Chia-Hung  

Publisher: Inderscience Publishers

ISSN: 1549-9324

Source: J. for International Business and Entrepreneurship Development, Vol.3, Iss.1-2, 2007-01, pp. : 152-170

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Abstract