Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan

Author： Chen Lily Shui-Lien   Wang Michael Chih-Hung   Cheng Julian Ming-Sung   Kuntjara Hadi  

Publisher： Inderscience Publishers

ISSN： 1740-8849

Source： International Journal of Services and Standards, Vol.4, Iss.4, 2008-08, pp. : 437-452

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