Fuzzy model to target selection in direct marketing for large client and preferences database

Author： Ramos-Fernandez Julio Cesar   Lopez-Morales Virgilio   Enea Gilles   Duplaix Jean  

Publisher： Inderscience Publishers

ISSN： 1743-5110

Source： International Journal of Product Lifecycle Management, Vol.1, Iss.3, 2006-03, pp. : 249-267

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