Corporate reputation as strategic competitive advantage of manufacturing and service-based firms: multi-industry case study

Author: Smith Alan D.   Rupp William T.   Motley Darlene  

Publisher: Inderscience Publishers

ISSN: 1744-2370

Source: International Journal of Services and Operations Management, Vol.14, Iss.2, 2013-02, pp. : 131-156

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Abstract