

Author: Gilligan Christine
Publisher: Inderscience Publishers
ISSN: 1744-9928
Source: International Journal of Green Economics, Vol.2, Iss.4, 2009-01, pp. : 353-371
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Commercial organisations are at the heart of our economic, political and social systems and define almost every aspect of our lives. Most organisations today operate on the modernist principles of rational bureaucracy, which diminishes the complexities of human life and, because of the perpetual quest for growth, is destroying the natural resources of the planet on which we depend for life. This essay critiques the universal, one-size-fits-all approach of the modern organisation, suggesting that it is time for a change. There are other types of organisation, such as voluntary organisations or social enterprises, offering new ways of organising society that are fairer, more accepting of differences and diversity and have the potential to unleash creativity and develop relationships, both within communities and with the natural environment.
Related content


By Burnett John Hutton R. Bruce
Journal of Product and Brand Management, Vol. 16, Iss. 5, 2007-08 ,pp. :


Land politics in the new state organisation in South Africa
Development Southern Africa, Vol. 26, Iss. 1, 2009-03 ,pp. :




Part 2. Marketing for a New Century
Journal of Marketing Management, Vol. 18, Iss. 1-2, 2002-02 ,pp. :