Exploring advergaming and its online advertising implications

Author： Smith Alan D.  

Publisher： Inderscience Publishers

ISSN： 1746-0972

Source： International Journal of Business Information Systems, Vol.2, Iss.3, 2007-01, pp. : 298-311

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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