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Author: Prummer Philipp Frey Patricia Schentler Peter Williams H. James Motwani Jaideep
Publisher: Inderscience Publishers
ISSN: 1751-0252
Source: International Journal of Business Innovation and Research, Vol.5, Iss.5, 2011-09, pp. : 559-598
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Research Note: Marketing Budgeting Practices of Retailers
European Journal of Marketing, Vol. 24, Iss. 8, 1990-08 ,pp. :