CONSUMERS' SUPPORT FOR CSR AND ITS EFFECTS ON LONG-TERM RELATIONSHIPS WITH A SOCIALLY RESPONSIBLE COMPANY: A CASE OF THE LITHUANIAN BANK SECTOR

Author： Banyte Jurate   Gadeikiene Agne  

Publisher： Access Press UK in association with GSE Research

ISSN： 2045-810X

Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.2, 2012-01, pp. : 30-41

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