INVESTIGATING THE INFLUENCES OF MARKETING MIX FACTORS ON CONSUMER BUYING BEHAVIOUR IN BOOKING A BUDGET HOTEL

Author: Rashid Tahir   Rembielak-Vitchev Grazyna   Chatasawapreeda Pitchanun  

Publisher: Access Press UK in association with GSE Research

ISSN: 2045-810X

Source: International Journal of Sales, Retailing and Marketing, Vol.1, Iss.4, 2012-01, pp. : 52-60

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Abstract