The impact of interaction between R&D and marketing on new product performance: an empirical analysis of Chinese high technology firms

Author: Li Haiyang   Atuahene-Gima Kwaku  

Publisher: Inderscience Publishers

ISSN: 0267-5730

Source: International Journal of Technology Management, Vol.21, Iss.1-2, 2001-07, pp. : 61-75

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