History, theory and evidence of entrepreneurial marketing – an overview

Author: Hills Gerald E.   Hultman Claes M.   Kraus Sascha   Schulte Reinhard  

Publisher: Inderscience Publishers

ISSN: 1368-275X

Source: International Journal of Entrepreneurship and Innovation Management, Vol.11, Iss.1, 2009-12, pp. : 3-18

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Abstract