A case study on multimedia e-tailing services: can watermarks help build customer relationships?

Author： Wu C.H.   Ip W.H.   Chan C.Y.   Zheng Y.   Lu Z.M.  

Publisher： Inderscience Publishers

ISSN： 1460-6720

Source： International Journal of Services Technology and Management, Vol.14, Iss.1, 2010-05, pp. : 58-76

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