Innovative pedagogy in sport marketing: the annual SPAD field trip

Author: Pegoraro Ann   Seguin Benoit   O'Reilly Norm   Harrington Steven  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.4, Iss.2-3, 2008-06, pp. : 255-276

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Abstract