The benefits grid: translating motorsports sponsorship features into sponsor benefits

Author: DeGaris Larry  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.8, Iss.1-2, 2010-07, pp. : 21-29

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract