A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR Weekends at Watkins Glen International

Author: DePerno Daniel   Heisey Kevin   Han Peter   Bahng Chang-Ki  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.8, Iss.1-2, 2010-07, pp. : 30-48

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Abstract