In search of a new marketing and sales strategy in the print media business: a Balkans case

Author： Lisanin Marija Tomasevic   Vranesevic Tihomir   Palic Mirko   Vignali Gianpaolo  

Publisher： Inderscience Publishers

ISSN： 1476-1297

Source： International Journal of Entrepreneurship and Small Business, Vol.3, Iss.3-4, 2006-03, pp. : 348-365

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