Implementation of an agile marketing approach for the manufacturing-based SME

Author： Poolton Jenny   Ismail Hossam S.   Reid Iain R.   Arokiam Ivan C.  

Publisher： Inderscience Publishers

ISSN： 1476-1297

Source： International Journal of Entrepreneurship and Small Business, Vol.6, Iss.2, 2008-06, pp. : 264-279

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