Effect of customer orientation and innovativeness on business performance: a study of small-sized service retailers

Author: Tajeddini Kayhan   Trueman Myfanwy  

Publisher: Inderscience Publishers

ISSN: 1476-1297

Source: International Journal of Entrepreneurship and Small Business, Vol.6, Iss.2, 2008-06, pp. : 280-295

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Abstract