Do I like my ICON? Determining preferences for firms' mode of strategic focus

Author： Pitt Leyland F.   Berthon Pierre   Prinsloo Melani   Nel Deon  

Publisher： Inderscience Publishers

ISSN： 1741-878X

Source： International Journal of Technology Marketing, Vol.2, Iss.1, 2006-12, pp. : 1-18

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