Innovation politics: how serial innovators gain organisational acceptance for breakthrough new products

Author: Price Raymond L.   Griffin Abbie   Vojak Bruce A.   Hoffmann Nathan   Burgon Holli  

Publisher: Inderscience Publishers

ISSN: 1741-878X

Source: International Journal of Technology Marketing, Vol.4, Iss.2-3, 2009-06, pp. : 165-184

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Abstract