Author: Finzen Jan Kintz Maximilien Kobes Stefan
Publisher: Inderscience Publishers
ISSN: 1741-878X
Source: International Journal of Technology Marketing, Vol.6, Iss.1, 2011-08, pp. : 85-98
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Web-based forums and metaphysical branding
By Oakes Steve Dennis Noel Oakes Helen
Journal of Marketing Management, Vol. 29, Iss. 5-6, 2013-04 ,pp. :
Knowledge maps for managing Web-based business
Industrial Management & Data Systems, Vol. 102, Iss. 7, 2002-09 ,pp. :